Customer Experience (CX) & relationship
are crucial business drivers. Also, they are the most significant stakeholders
of your project management initiatives.
On the other hand, internal team management
is equally important. And as a business owner you will often find yourself
pulled in opposite directions.
Striking balance between your customers and
delivery teams (PMs, dev & engg. teams, vendors, service providers,
contractors etc.) is a tough job.
One that requires significant collaboration
and transparent communication with equal attention.
A common mistake by most agencies is not
focusing enough on their customer
engagement and relationship management.
“Once the
project is signed off, they tend overly inwards. They focus on delivering
without relevant touchpoints with the client. And most of the communication is
until at the end of the project or till something goes south!”
This is exactly what you should NOT do.
Ever!
Smart teams and successful agencies use
project management & collaboration tools to bring both their clients and
teams together on one platform.
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