Content marketing really works!
And there are multiple statistics to prove this.
However, despite the obvious efficiency of this marketing method only 33% of marketers say that they are using it well
and a mere 9% state very well.
Applying project management principles to your content marketing
can help your business to get into that 9%. Project management can provide the
clarity, organization, and structure that you need to ensure your strategy
succeeds as a whole.
By definition, project management isn’t
supposed to be a long-term measure. Therefore its rules and tools are designed
for ‘by project’ use only. This means that you will need to apply them to
different parts of your content marketing strategy, such as individual
campaigns.
Analyze the situation based upon your business’ needs
and goals so that you can determine how exactly to apply the available project
management solutions to maximum effect
Read Full Article on Orangescrum Blog
No comments:
Post a Comment