Digital Marketing & SEO is an integral
part of each company’s strategy to reach out to their customers.
More than 60% of the marketing efforts are
spent on digital outreach across social media platforms, agency and product
listing sites, SEO, content publishing and website optimization.
It surely is a time consuming affair and
needs diligent planning & execution. Marketing teams need to plan at least
a month in advance to maintain consistency in terms of their messaging,
frequency and publishing across the right mediums.
This also brings to focus on the need of
extreme collaboration and synchronization among the product engineering, sales,
customer success and marketing teams.
In this blog we will explore how Andolasoft
Inc. successfully used Orangescrum project management tool to optimize their
digital marketing efforts for better results.
Andolasoft Inc. is a California based
product and development agency with specialization in IT Consulting, Enterprise
Software Solutions, web and mobile app development across a very broad
technology spectrum.
Chaos and Growth sound almost synonymous
when companies are on a growth path. When there is growth it is across the
spectrum: business, customer base, expansion in new geographies, hiring,
product development with more customer queries & increased support.
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