Product Adoption can be one of the major aspects in any business for a growing customer base or the onboarding program. Understanding when, how, and why (or why not) clients become power users or high-valued customers can boost your ROI, inform future product roadmap decisions, and reduce customer acquisition expenses.

So let’s understand the term in simple terms. Product Adoption refers to the method by which stakeholders adopt and operate/use a product. It makes us understand that:

•       The product fits the market in the right way
•       An efficient onboarding process simplifies the process and manages the team’s workload.
•       To solve bugs and issues as quickly as they are identified.

Product adoption is the ultimate key to customer retention. If a company has a high product adoption rate, it indicates a good market fit and a product that people demand. If a company has low product adoption, it could be due to a variety of factors ranging from poor market fit to a poor onboarding experience to product flaws and more. Better adoption indicators imply higher customer lifetime value and, as a result, higher ROI and growth.

Advantages of a high customer product adoption include:

·      Low customer acquisition expenses

·      Increased product ROI and marketing

·      Better lifetime value

·      Boosted retention rates

Measuring Product Adoption

The success metrics will differ from company to company, based on their mobile app and the target user. It will also rely on your product’s complexity or the breadth of the feature release. Regardless, metrics should focus on accelerating and streamlining the adoption process. There are various Project management tools to track the customers and their actions. Orangescrum is one such tool to make use of while tracking product adoption.

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